Naivas Hits a Milestone With the Opening of its 100th Branch

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Leading retailer Naivas has hit triple digits in store count with the opening of its 100 branches.

This is a historic moment in Kenya as this is a feat that no other supermarket in Kenya, local or international, has managed to achieve.

The outlet which carries this great honour is Naivas Foodmarket King’ara Road in Lavington.

Speaking to the media Naivas Managing Director David Kimani said this achievement has been fueled by the need to give more to Kenyans.

"As a Kenyan homegrown family business, we thank you for the trust you have placed in the brand and we shall ensure that we continue to diligently serve Kenyans as you are the reason for our being. My promise is, store number 100 is just the beginning as we now are focused on the next big step, hitting 200 stores,’’ he said.

“It may have taken 33 years 2 months and 12 days to hit this great milestone, but it means that the founding family, the Mukuhas, had set the right foundation to ensure that the business grows. It is because of this right foundation that the business was able to attract foreign investment. Thanks to our investors, a consortium led by IBL which includes Proparco and DEG, has been instrumental in strengthening our corporate governance ensuring that the business has the right foundation for the next level of success’’ remarked Andreas Von Paleske, Naivas Chief of Strategy.

“As IBL we are glad to have found a partner in Naivas, a homegrown Kenyan family business that has enabled us to expand into the Kenyan market. We assure Naivas of our unwavering support to see to it that it continues to expand and reach even greater heights. I want to wish Naivas a happy 100 branches celebration,” said Arnaud Lagesse, IBL Executive Director and Group CEO.

The journey beyond one hundred has just begun and the business is committed to reaching every community in the country one store at a time.

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