Salute iWorld Launches iPhone 17 Series in Kenya, Revamps Village Market Flagship Store

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Nairobi, Kenya, November 4, 2025 — Apple Authorized Reseller Salute iWorld has officially launched the highly anticipated iPhone 17 Series in Kenya, marking a major milestone in the country’s mobile technology market. The launch introduced the iPhone 17, iPhone 17 Air, and the high-end iPhone 17 Pro and iPhone 17 Pro Max, giving Kenyan consumers access to Apple’s latest innovations.

In tandem with the unveiling, Salute iWorld announced a Ksh 55 million investment to revamp its flagship store at Village Market, transforming it into a dynamic, experiential retail space. The upgraded store features modern design elements, interactive displays, and dedicated experiential zones designed to immerse customers in Apple’s ecosystem.

«“Our goal is to create a memorable environment where customers can explore, learn, and enjoy unique experiences while discovering a wide range of products,” said Vincent Onyango, Business Manager at Salute iWorld.»

Speaking during the event, Vivek Mehra, Managing Director of Salute Holdings Group, highlighted the technological advancements behind the new iPhone lineup.

«“The iPhone 17 Pro and iPhone 17 Pro Max represent a leap forward in mobile technology,” he said. “Built with an Apple-designed vapor chamber integrated into a durable, lightweight aluminum unibody, these models deliver Apple’s best performance yet, along with significantly improved battery life.”»

The new devices are powered by Apple’s latest A19 Pro chip, the most powerful and efficient processor ever featured in an iPhone. They enable advanced camera systems, next-level gaming, and enhanced Apple Intelligence features.

The iPhone 17 Pro and Pro Max feature three 48MP Fusion cameras — Main, Ultra Wide, and a new Telephoto lens — offering up to eight optical zoom options, the longest ever on an iPhone. The front 18MP Center camera delivers improved selfie performance, while new video tools such as ProRes RAW, Apple Log 2, and genlock integration are set to revolutionize mobile filmmaking for creators and professionals alike.

The iPhone 17 Series is now available at Salute iWorld stores across Kenya and through authorized online channels.

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