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Ngao Credit has revealed that customer referrals account for approximately 70 per cent of its KSh1.3 billion loan portfolio, highlighting the role of customer relationships in driving its lending business. The disclosure was made by the lender's Country Sales Agency Manager, Francis Mwangi, as the company announced the opening of four new branches in Embu, Malindi, Kitale and Machakos. Mwangi said the high proportion of referrals reflects the confidence customers have developed in the lender and its approach to building long-term relationships. “Seventy per cent of our KSh1.3 billion portfolio comes through referrals. That speaks to the relationships we are building with our customers and the confidence they have in our services,” he said. Unlike a lending model focused on individual transactions, Ngao Credit says it prioritises maintaining relationships with customers and supporting their businesses through different stages of growth. The lender provides financing solu...