Sasapay Unveils New Product Targeting Diaspora Clientele

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Kenya's leading digital payments service provider Sasa Pay has today unveiled its new strategy as the company targets to increase its customer base both in Kenya and the diaspora market.

The new strategy will centre around the provision of cutting-edge seamless financial solutions and ensuring a secure payment experience for a diverse range of businesses including financial services sector players, banks, Saccos and digital lenders, as well as SMEs in general trade, healthcare facilities, education institutions, transport sector players, agricultural enterprises and manufacturers. 

Speaking during the unveiling Mr. Kevin Mutiso chairman Digital Financial Services Association of Kenya, lauded Sasa Pay for the digital transformation in easing the cost of transactions to be competitive in pricing, innovations and alternative data by incorporating new technology.

Mr Mutiso said there is a need to regulate Artificial Intelligence (AI) using the fit principle to ensure there will be no financial instability by the technology, he has urged the government to put the data on Hustler fund to other credit lending institutions to create a database for those eligible for loans.

SasaPay CEO Mr. Stephen Kaguchia has assured and promised more tangible benefits to customers calling for collaborations with sector players to tap into a wider customer base, accelerate growth and give more value for their wallet in cross-border payment.
SMEs will not pay any fee for using the Sasa pay platform a move that will unlock opportunities and growth. The platform will also offer a shop now pay later model to its customers.

One can earn through transacting with Sasa Pay, save, insure borrow and earn interest by having money in sasa pay account.

Mr. Kaguchia said SasaPay acts as a bridge between businesses and capital providers offering affordable access to working capital for businesses.

"SasaPay's interoperability fosters seamless connections with other mobile money operators, banks, and institutions. Sending and receiving money is a breeze." he adds 

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